Preview

Oriental Studies

Advanced search

Tourist Migration from Former Soviet States to Thailand: Current Trends and Development Prospects

https://doi.org/10.22162/2619-0990-2025-81-5-1064-1080

Abstract

Introduction. The article treats tourism as a form of temporary cross-border migration and examines how visitors from former Soviet states have shaped Thailand’s tourism landscape across pre-pandemic growth, the COVID-19 collapse, and a robust, uneven recovery. It focuses on how visa regimes, flight connectivity, payment channels, and geopolitical shocks condition volumes, profiles, and destinations within Thailand. Goals. The paper aims to identify current trends and development prospects of tourist migration from former Soviet states to Thailand; profile socio-demographic and spatial patterns; and estimate the economic contribution of key markets (notably Russia, Kazakhstan, and Ukraine). Materials and methods. A mixed-methods design combines quantitative analysis of official Thai tourism statistics (2014–2024, with early-2025 where available) by nationality, province and visitor profile; a targeted online survey of Russian, Kazakh and Ukrainian visitors to derive per-diem expenditure and length of stay; policy and visa document review; and macroeconomic benchmarking (GDP). A tourism-contribution formula aggregates per-capita spend over stay length and arrivals to approximate direct GDP shares. Results. Tourist inflows from former Soviet states collapsed in 2020–2021 and rebounded by 2023 to roughly pre-pandemic levels, with Russia remaining the bellwether, Kazakhstan emerging as the second growth pole, and Ukraine’s outbound travel constrained by conflict. The age profile centers on 25–44 with a slight female majority, and travel concentrates in coastal hubs — especially Phuket and Pattaya — though independent travel is widening the footprint to secondary provinces. Estimated direct GDP effects are material — on the order of one percent driven chiefly by Russian visitors — while policy levers (visa facilitation, frictionless payments, flight capacity) and risks (sanctions, exchange-rate volatility) shape near-term prospects. Strategic recommendations include maintaining facilitative entry, diversifying origin markets, encouraging dispersal beyond saturated hubs, and embedding sustainability and risk management into destination strategy.

About the Authors

Sergey V. Ryazantsev
Mahidol University, Institute for Population and Social Research (999, Phutthamonthon Sai 4 Rd., Salaya, Phutthamonthon, 73170 Nakhon Pathom, Thailand) RUDN University (6, Miklouho-Maclay St., 117198 Moscow, Russian Federation)
Россия

Corresponding Member of the RAS, Dr. Sc. (Economics), Associate Professor

Professor

 



Abubakr Kh. Rakhmonov
Mahidol University, Institute for Population and Social Research (999, Phutthamonthon Sai 4 Rd., Salaya, Phutthamonthon, 73170 Nakhon Pathom, Thailand)
Таиланд

PhD Student



Nikita S. Ryazantsev
Mahidol University, Institute for Population and Social Research (999, Phutthamonthon Sai 4 Rd., Salaya, Phutthamonthon, 73170 Nakhon Pathom, Thailand)
Таиланд

PhD Student



References

1. Azhar, Udunuwara 2022 — Azhar A., Udunuwara M. Determinants of inbound travellers’ motivation to select Sri Lanka as a preferred holiday destination: Perspective of Russian travellers. South Asian Journal of Tourism and Hospitality. 2022. Vol. 2. No. 1. Pp. 96–130. (In Eng.). DOI: 10.4038/sajth.v2i1.47

2. Gössling, Scott 2025 — Gössling S., Scott D. Tourist demand and destination development under climate change: Complexities and perspectives. Journal of Sustainable Tourism. 2025. Vol. 33. August. Pp. 1–31. (In Eng.). DOI: 10.1080/09669582.2025.2543953

3. Ivlieva 2016 — Ivlieva O. V. The Curonian Spit as a tourist attraction in Lithuania. In: Ivlieva O. V. (ed.) Problems of Tourism Studies. Conference proceedings. Rostov-on-Don: Southern Federal University, 2016. Pp. 106–108. (In Russ.)

4. Karnasuta 2019 — Karnasuta S. Comparison between the decision-making process of Russian and Chinese tourists traveling to Thailand. Journal of Thai Hospitality & Tourism. 2019. Vol. 14. No. 1. Pp. 58–77. (In Eng.)

5. Martin 2007 — Martin Ph. The economic contribution of migrant workers to Thailand: Towards policy development. Bangkok: International Labour Office, 2007. XIV, 32 p. (In Eng.)

6. Neumayer 2010 — Neumayer E. Visa restrictions and bilateral travel. The Professional Geographer. 2010. Vol. 62. No. 2. Pp. 171–181. (In Eng.). DOI: 10.1080/00330121003600835

7. Oigenblick, Kirschenbaum 2002 — Oigenblick L., Kirschenbaum A. Tourism and immigration: Compa­ring alternative approaches. Annals of Tourism Research. 2002. Vol. 29. No. 4. Pp. 1086–1100. (In Eng.). DOI: 10.1016/S0160-7383(02)00023-3

8. Pleerux, Nardkulpat 2023 — Pleerux N., Nardkulpat A. Sentiment analysis of restaurant customer sati­sfaction during COVID-19 pandemic in Pattaya, Thailand. Heliyon. 2023. Vol. 9. No. 11. Article no. e22193. Pp. 1–15. (In Eng.). DOI: 10.1016/j.heliyon.2023.e22193

9. Rakhmonov 2023 — Rakhmonov A. Kh. Forced emigration from Russia 2022: Russian IT-specialists’ potential for Central Asian CIS member countries. Vestnik universiteta. 2023. No. 7. Pp. 162–170. (In Russ.). DOI: 10.26425/1816-4277-2023-7-162-170

10. Rakhmonov 2025 — Rakhmonov A. Kh. A new direction of labor emigration from Central Asian countries to the Republic of Korea in the context of global challenges. Vestnik universiteta. 2025. No. 6. Pp. 162–174. (In Russ.). DOI: 10.26425/1816-4277-2025-6-162-174

11. Williams, Hall 2000 — Williams A. M., Hall C. M. Tourism and migration: New relationships between production and consumption. Tourism Geographies. 2000. Vol. 2. No. 1. Pp. 5–27. (In Eng.). DOI: 10.1080/146166800363420

12. Yingyoung, Lertputtharak 2014 — Yingyoung T., Lertputtharak S. Motivation factors, travel behavior and types of tourism of Russian tourists in Pattaya city. Journal of Graduate School of Commerce–Burapha Review. 2014. Vol. 9. No. 2. Pp. 81–96. (In Thai)


Review

For citations:


Ryazantsev S., Rakhmonov A., Ryazantsev N. Tourist Migration from Former Soviet States to Thailand: Current Trends and Development Prospects. Oriental Studies. 2025;18(5):1064-1080. https://doi.org/10.22162/2619-0990-2025-81-5-1064-1080

Views: 25

JATS XML

ISSN 2619-0990 (Print)
ISSN 2619-1008 (Online)