Social Technologies for the Development of Russian Managers’ Creative Potential as a Backbone Factor of Effi cient Business Management

Changes in the external environment, processes in the society and country, new economic conditions lead to changes in all spheres of activity, including the sphere of production that promotes the emergence of new requirements and approaches to business management. In the modern world of promptly developing information and communication technologies, managers of Russian commercial organizations cannot be guided only by experience in their administrative activities. In view of changes in the professional structure, an increase in the share of university lecturers and philosophers accompanied by a decrease in the share of experts there is a need to defi ne an entity and the signifi cance of creative potential of the Russian managers as a basic factor determining a development strategy of an enterprise. The paper analyzes social technologies as a set of methods, receptions, ways and interactions applied to achievement of goals in the fi eld of management, and provides a comparative analysis of attitudes to the phrase ‘social technologies’ during the Soviet and Post-Soviet periods. The technology of individual creative activity does not consists that much in search of some new original idea but rather in the ability to fi nd non-standard goal achievement methods, to carry out its implementation plan under certain conditions within logically built stages. Results of the concept interpretation (‘social technologies’) have the following distinctive features as of the above-named periods: in the Soviet period this term contacted the fi rst attempts of the contents detection and a binding of specifi cs to management as the only fi eld of reformative social practice. The Post-Soviet period is characterized by the general reduction of interest in the phenomenon of social technologies (in particular on behalf of the participants), fast decrease in amount of newly created technologies, emergence of new types of technologies in the fi eld of policy and management. Authors have received also interesting results of sociological poll: 65,5% of respondents would electthe manager applying new ways of the working process organization offering the new, non-standard ideas; 73,5% are convinced that the manager’s fi gure in key within an organization. Applying the system approach it is possible to investigate the social organization as a part of the general social system which organizational development depends either on elements of all social system, or on its internal processes and changes. The activity of leaders creating conditions for realization of personal and business qualities of managers with moral contents respectively improves activity of employees and also qualities of organization labor life in general.

менеджер, креативный менеджер, социальные технологии, российская коммерческая организация, организационное развитие, модель социальной организации

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